PATHWAY- BUILDING BLOCKS
We are constantly adding articles to this site, some of the topics we are planning to cover are:
Taking the Why statements and building them into How, Who and Where statements - describing who our customers are, where they identify their need and where they use our products. This will then expand to understand how our delivery processes meet these needs
​
We will start from where the PURPOSE section left off. You now understand whether you are changing your approach for How, What or Who/Where.
​
You may be changing all of them...
​
We will use an Ansoff matrix approach to visualize the different development processes and how to select the most appropriate.
​
MARKET DEVELOPMENT - We will walk through the different considerations for moving into different markets.
We will start by looking at the 3C model - Customer, Competition and Company
We will then will look at the Marketing Mix and how the 5P model can be applied (yet another business model that has alliterative titles, this time with the bonus that these are also 'P's) - The 5P model is Product, Price, Promotion, Place and People
​
PRODUCT DEVELOPMENT - We will walk through the different considerations for developing new products
We will start by looking at how to determine the scope of the development; how do you determine the requirements - what would a successful product look like. This will be used to define the different functions within the business that will be engaged and what is expected of them.
We will then look at concept development, how this evolves into design, prototyping and testing then into the implementation phases.
We will look at how these projects balance their scope and the schedule for delivery against the resource requirements.
We will look at project risks and how they should be managed.
We will then look at how to define the measurement and review systems to ensure that the project stays on track.
​
PRODUCT DEVELOPMENT - INNOVATION - There are some instances where the standard product development processes aren't fully appropriate. We will talk through some of the alternatives, what are the main considerations and how to manage implementation.
​
PROCESS DEVELOPMENT - In this section we will talk through keys areas of improvement within the current areas of operation should be improved - do you need to focus on quality improvement or cost reduction. maybe there are more general efficiency improvements needed.
Different levels of business maturity can drive different approaches - do you have a qualitative level of feedback or a fully quantified 6-sigma understanding. How do you move between them using tools like Quality Function Deployments (not as scary as it sounds!!)
​
PROJECT MANAGEMENT - Across each of these processes there are some common elements to manage - how to balance scope, schedule and resources; how to quantify and manage the different types of risk; how to set metrics and scorecards to manage implementation; how to use financial tools such as NPV to select projects.
